An online eyewear store featuring premium brands with unique brand landing pages and optimized product navigation.
Onward Optics is an online eyewear store that sells eyeglasses and sunglasses from premium brands like Maui Jim, Balenciaga, Gucci, Carrera, Under Armour, Cartier and more.
I designed this store in Shopify with a major emphasis on showcasing each brand's visual identity by crafting unique brand landing pages.
With 200+ products with all products having different variations and specifications, a proper navigation and UX was paramount. Utilizing combined listings was key in order to showcase each product's variants while maintaining each product's SEO value.